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 5 Promotion Methods I Have Tried: For the Self-Published Author

This is a guest post by James Tingle. 
1) Letter Campaign This first method was something I thought of doing a while ago and I'm not sure whether many people have tried to do anything similar or not. What I did a few years ago with a book I had just released and have done again recently with my new title Mervano, was to write a letter on my computer, introducing myself and giving a quick synopsis of the book and letting them know where to buy it. I printed out twenty-five letters each day and bought envelopes and folded the letters and sealed them up until I had about twenty carrier bags full of letters. I then did a list of streets to deliver to and delivered each bag to a few streets over a few weeks until all were done. The success of this method the first time a few years ago was that I got about thirty sales and a review on Amazon so it did have some benefits but I repeated this recently with the new book and only got a few sales (although I did do quite a few less bags of let…
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Q & A With Author Red Lagoe

Hi, Red. Thanks for joining me! What is your book NOT about?
It’s NOT about blood, gore, and the brain-eating undead. People that are not into zombies have enjoyed this book.
What is your book about?
Fair Haven is about personal struggle, finding strength when the whole world is crumbling to ruins—or in this case—a viral apocalypse that turns the population into aggressive, zombie-like creatures.
What is your favorite line from your book?
Maybe this (but only because I’m a sucker for astronomy):

“There they were—her stars—her dad’s stars. Unwavering in their glow. Her constant through life’s storms, always there behind the clouds, waiting to shine through.”
What celebrities would play your main characters if it were a movie?
Oh my...Let me fan myself while I think about John, the sexy neighbor: Joe Manganiello. When I was writing Fair Haven, I came across a picture of him that just screamed out “This is John!”

My protagonist Melody is a little more difficult, but I think I could see Scarlett J…

All Your Perfects | Colleen Hoover

“If you only shine light on your flaws, all your perfects will dim.”

Genre: Adult Romance. Number of Pages: 308. Perspective: First.
This is a story about a married couple who is falling apart after many years of infertility and unspoken words. They have to decide if their perfect beginning can help them get back to a perfect ending. For a complete summary, you can go here.

I'll be completely honest, when I started reading this book, I thought it felt familiar. I thought it would be like a lot of other books I have read (for some reason I was getting a What Alice Forgot vibe at first). I also always doubt Colleen Hoover. In my mind, I always think it’s impossible for an author with such die-hard fans to actually be good. But, oh my God, I eat up every single one of her books, including this one. She always proves me wrong. 
What I loved most about this book is that it felt real to me. Perhaps it’s because I’ve been married for a while now, so I am getting bored of reading love-at-first-…

An Abundance of Katherines | John Green

“Books are the ultimate Dumpees: put them down and they’ll wait for you forever; pay attention to them and they always love you back.”
Genre: Young Adult Fiction. Number of Pages: 229. Perspective: Third. Location: Tennessee.
This book follows Colin, a not-quite child prodigy as he searches for a mathematical formula for understanding getting dumped by not one, not two, but nineteen different Katherines. For a complete summary, you can go here.

I love John Green. I hated this book. It was one of his first books so I can understand (and appreciate) that his novels improved over time. But, man, this book just had me repeatedly asking: why do I care? The main drive of the book is for Colin to make a formula about your odds of being dumped. Why does he care? And if he really is as awkward and unlikeable as people say, how can he POSSIBLY find 19 girls named Katherine (and get all of them to date him, even if for just a little time)? 
I am all for a little leeway in young adult books about parent…

Little Fires Everywhere | Celeste Ng

“Sometimes you need to scorch everything to the ground, and start over. After the burning the soil is richer, and new things can grow. People are like that, too. They start over. They find a way.” 
Genre: Contemporary Fiction. Number of Pages: 338. Perspective: Third. Location: Ohio.
This book is about several intersecting families as they explore passions, motherhood, culture, and how those things interact. For a complete summary, you can go here. This book was one of the best books I have read in a while. I have been dropping a lot of books lately after a few chapters because I just couldn’t get swept away. This book hooked me from beginning to end. I even gave it my Best Book Award!
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When Katie Met Cassidy | Camille Perri

Genre: LGBT Romantic Comedy. Number of Pages: 272. Perspective: Third Alternating. Location: New York City.
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Hmm. I had a hard time putting my thoughts about this book into words. First of all, I want to say that I am glad that LGBT books are becoming more present in mainstream media. BUT I think this book became popular just because it is an LGBT book, not because of its quality. It read more like a book for straight girls who may think about being with another girl every once and awhile. I don’t think this book really represented the LGBT community in the way it was hoping for. I also …

Ten After Closing | Jessica Bayliss

I would have sworn it was a lifetime ago that these men intruded on my mundane haven, but the clock tells me it hasn’t been fifteen minutes.
Genre: Young Adult Thriller. Number of Pages: 288. Perspective: Alternating First/Third.
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Noir | Christopher Moore

“He looked like one of those dried-up faces you carve out of an apple in third grade to teach you that time is cruel and we are all just going to shrivel up and die, so there’s no point in getting out of bed.”

Genre: Historical Fiction / Satire. Number of Pages: 339. Perspective: First / Third. Location: San Francisco 1947.
Sammy "Two Toes" is a bartender in 1947. He buys a black mamba as part of a business venture that leads to his boss’s death. At the same time, his new love interest goes missing. This sends him down a rabbit hole of adventures with a ragtag group of sidekicks. For a complete summary, you can go here.
Moore is skilled at creating unique characters and outrageous storylines. He has a very creative and well-formulated voice in all of his stories. His writing is descriptive and I felt like I was in an old noir mystery film. Based on his other books I’ve read, I should have expected the paranormal element. But it happened so late in the book that it threw me off (ki…